Public Relations: Do I need one?
9/11/2008Few days agao, A friend introduced me to a PR. Since I for sure don’t know the business aspect of running a publication - I really had no idea just exactly what does a PR do. After meeting with him I still have have no freaking idea, just exactly what they can do for me that I can’t do myself! I plan events, take photos and design graphics to feed myself, so… If I can do it better myself why do I need to hire someone else for the job? I might be too navie to think I don’t need a PR, maybe a week later I’ll totally blog about how great a PR is, but just for now, my navie side is telling me the heck with it, am I wrong? is it a mistake to pass on this opportunity?
So last night my friend called to make sure I talked with the PR guy, ‘yes, but…’ I told him, ‘I don’t know, just don’t think I need a PR now?’ I always wonder if I’m the only one that’s this confused about things. At the same time I’m very greatful for people like him around me to help out when I’m confused and directionless. Then I told him about a book design I’m working on and that they have a sales… ‘you don’t have a sales rep.?’ he then asked shockingly, I froze … what, I am suppose to? should I lie?! I mean the magazine wasn’t meant to be real, ever, it’s just a phase I of our two phase project. Not one investor was interested in the magazine, it was meant to be a fancy title - to make phase II happen, now it’s a success for my mom and others to do other stuff, I feel the magazine is really something I want to hold onto and make something of my own, so I kept it. That’s why there were no ad sales planning, no press release no nothing planed, it wasn’t meant to be a business to start, with funds to back up only the first issue, I’m soon to realize the business aspects of running a publication.
One main thing I’ve learned from working the 1st issue: if I can get the job done always do it myself, because others will always make things much more difficult.
Now I’m starting to learn the business side of running a publication, yes I’m one of those people that designs and color schemes spreadsheets, for god sakes, a designer looking for a sales rep.? it’s really funny how life curves and turns, 2 years ago I was for sure I’m gonna live and die as a designer, the most I thought I could do was to work for an small agency, now I had an agency that does ads for company like nike - willing to hire on the spot, I’m giving it all up to start a magazine - let along - a magazine I don’t know how to run in the first place! At times I feel really alone, but for the most I think, while i’m still at the age I can bunce back quickly - I should try to make the jump, If I don’t do it now, when I have a family and settles down - how will I ever do it then.

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